Heating and air conditioning company sees
results with “123 Mail” postcard program.
O’Connor’s One Hour Heating
& Air Conditioning in Hastings,
Minnesota, was an early
adopter of PrimeNet’s “123
Mail” postcard mailing
program, with results.
Troy Latuff, general manager,
wanted to send postcards to neighborhoods
where his company had completed a job.
“Targeting neighborhoods where you have a job is
likely to hit similar aged homes, with similar repair
needs and owned by people of similar
demographics,” he says.
“Messages come at the right time,” says
Margaret McLaughlin, PrimeNet sales
specialist. “Neighbors have seen your company
truck, and now they get the mailing. It’s almost
like a referral, and it has a personal message
with your name on it.”
Latuff also appreciates the PrimeNet staff
support. “The dedicated One Hour team at
PrimeNet is there to help,” he says. “They
present new ideas and act as my partner, so
much so that direct mail is becoming our most
effective form of advertising.
One Hour Heating & Air ConditioningTM is the
nation’s first heating and air conditioning
service company to promise “Always On
Time…Or You Don’t Pay A Dime!”
Tags: Direct Mail, Direct Marketing
